Spirit-led.Christ-centered.Kingdom-built.
We help Kingdom-building businesses lead by example and honor God through their messaging, marketing, and mission.
Philippians 4:13“I can do all things through Christ who strengthens me.”
“I can do all things through Christ who strengthens me.”
Philippians 4:13
What Makes Us Different
You’re looking for more than just a marketing agency—you’re looking for a Spirit-led partner.
We are not only asking “What will get results?” We are asking, “What is God calling this business to do and say?”
Most marketing agencies help you grow your business. We do that too, but there’s something fundamentally different about how we approach things. We don’t just run a marketing agency, we operate a Kingdom-focused marketing agency. And that distinction changes everything about how we’ll grow together.
You’re drawn to someone who can customize an income and impact-producing strategy.
You want a partner who listens to the Holy Spirit, prays over your business, and discerns what’s right for your unique calling. We bring both strategic marketing expertise and spiritual sensitivity to the table.
- 01
Listens to the Holy Spirit
We pray over your business and discern what’s right for your unique calling. - 02
Built for your unique calling
This isn’t a cookie-cutter package. It’s a Spirit-led, strategically crafted plan for your mission. - 03
Income and impact
Kingdom impact while generating sustainable ROI.
Who we Serve
We don't work with everyone—and that's intentional.
Our ideal client understands that their business is a tool placed in their hands to create positive impact, serve their community with excellence, and advance God’s Kingdom here on earth.
You Might Be Our Ideal Client If...
01You're heart-centered and live by the Golden Rule.
You're heart-centered and live by the Golden Rule.
You genuinely care about the people you serve. You treat customers, employees, and vendors the way you’d want to be treated. Your reputation isn’t just built on quality work – it’s built on love, kindness, and doing the right thing even when no one is watching.
02You love and prioritize your family.
You love and prioritize your family.
Business success means nothing if it costs you the relationships that matter most. You’re building something sustainable—a business that serves your life, not one that consumes it. You want marketing systems that work for you, giving you margin to be present for the people you love.
03You invest in personal and professional development.
You invest in personal and professional development.
You read. You attend conferences. You have a coach or mentor. You understand that the ceiling of your business is directly tied to your own growth, and you are committed to becoming the person the next level of your business needs you to be.
04You measure success by revenue AND impact.
You measure success by revenue AND impact.
Yes, profitability matters—you’re running a business, not a charity. But the bottom line isn’t your only metric. You ask questions like: How many lives did we serve well? How did we honor God in this transaction? What impact did we make in our community?
An Invitation to Serve
Let's CONNECT
We’re not here to convince business owners who don’t share these values to work with us. We’re here to serve the ones who do—the leaders who are building businesses with purpose, operating with integrity, and committed to leaving a legacy that matters.
If you see yourself in these words, we’d be honored to explore how we can serve you and your Kingdom mission.
Who We Are
Hi, I’m Matthew
I have been in the marketing space for about 20 years, and I have seen trends come and go, just as I have watched businesses and marketing agencies rise and fall. I have experienced times when I felt on top of the world, and others when I felt like I hit rock bottom.
The one constant steadiness in my life has been my desire to help others. Yet, there were years when this felt elusive. I pushed and hustled just like every other business owner is told to do. When I realized I could partner with Jesus, things became clearer.
Today, my faith walk looks very different from it did when I started in the marketing world 20 years ago. Back then, I relied on my strong work ethic and ability to push through to make things happen. Today, I turn everything over to my partner, Jesus, and ask for guidance on the best design, process, or strategy to use.
My wife, Helen, and our four children, Caroline, Amelia, Lily, and Miles, are active participants in our business.
It’s an honor to combine cutting-edge marketing strategies with God’s partnership to create income and impact for my clients.
My purpose is to lead by example, lift others up, be led by Jesus, and give all glory to God – in everything I do.
— Matthew Roda
WHAT WE DO
As iron sharpens iron, so one person sharpens another.
Proverbs 27:17
One Conversation Can Change Your Life.
When you first connect with us, you will talk directly with me, not a random sales rep reading from a script. This isn’t a high-pressure sales call. It’s a genuine, Spirit-led conversation between two business owners who share the same faith and values.
I want to understand who you are as a person and as a business owner. I want to know why you do what you do – what drives you, what impact you want to make, and how your business serves as a vessel for Kingdom work. I will ask you where you are currently in your business journey and, more importantly, where you want to go. We will talk about what success looks like for you. What does the next level of impact require?
By the end of our time together, I will make sure you walk away with strategies, tools, and advice that can help you get at least one step closer to the results you are looking for.
Custom Campaigns
Custom Campaigns Built for Your Unique Calling
Helping You Build a Stronger Business From the Inside Out
Growing a successful business takes more than great marketing. It also requires intentional leadership, the right people, effective systems, and a clear strategy for the future.
At LEAD BY EXAMPLE Marketing, we partner with faith-driven business owners to identify challenges, uncover opportunities, and implement practical solutions that support meaningful, sustainable growth.
Once we understand who you are, where you are, and where you’re going, we put together a custom campaign specifically designed to close that gap and get you where God is calling you to be.
This isn’t a cookie-cutter package. This isn’t a one-size-fits-all solution. This is a Spirit-led, strategically crafted plan that addresses your specific needs and honors your unique Kingdom-focused mission.
Whether you need help attracting customers, increasing revenue, developing your team, or improving daily operations, we’re here to help you build a business that reflects your values and supports what matters most.
01 / 05
Marketing & Brand Growth
Get Found. Build Trust. Attract the Right Customers.
Your marketing should do more than generate attention. It should connect you with the right people, communicate what makes your business different, and create opportunities for lasting growth.
We develop and execute intentional marketing strategies that strengthen your brand, increase visibility, and help turn interest into meaningful customer relationships.
Our Marketing & Brand Growth Services:
- Website Design & Development
- Website Maintenance & Support
- Search Everywhere Optimization (SEO & AI Search)
- Google Business Profile Management
- Google Ads Management
- Facebook & Instagram Advertising (Meta Ads)
- Organic Social Media Management
- Brand Strategy & Identity Development
- Graphic Design & Creative Services
- Content Writing & Copywriting
- SEO Blog Writing & Content Strategy
- Video Production & Visual Storytelling
- Online Reputation Management
- Customer Review Generation
- Local Listings & Citation Management
02 / 05
Sales & Revenue Growth
Turn More Opportunities Into Customers. Make Every Marketing Dollar Count.
Generating leads is only part of growing a business. What happens after someone contacts you is just as important.
We help you strengthen the systems and processes that turn potential customers into paying customers, encourage repeat business, and create a more predictable path to revenue growth.
Our Sales & Revenue Growth Services:
- Sales Process Development & Optimization
- Customer Relationship Management (CRM) Setup & Optimization
- Conversion Rate Optimization (CRO)
- Landing Page Design & Development
- Email Marketing & Automation
- Lead Nurturing & Follow-Up Automation
- Customer Retention & Referral Programs
- Customer Journey Mapping
- Marketing Analytics & ROI Reporting
03 / 05
Business Strategy & Consulting
Make Better Decisions. Build With Intention. Grow With Purpose.
Business ownership comes with difficult decisions, competing priorities, and responsibilities that extend well beyond marketing.
We provide strategic guidance to help you see the bigger picture, identify what deserves your attention, and make decisions that support the long-term health of your company.
Our approach begins with understanding what you're trying to accomplish and why it matters to you.
Our Business Strategy & Consulting Services:
- Business Growth Strategy & Planning
- Business & Leadership Consulting
- Fractional CMO & Strategic Marketing Leadership
- Mission, Vision & Core Values Development
- Marketing Strategy Development
- Marketing Budget Planning & Forecasting
- Marketing Audits & Competitive Analysis
- Business Performance & Growth Assessments
- Strategic Goal Setting & Accountability
04 / 05
People & Team Development
Hire the Right People. Develop Stronger Teams. Get Your Time Back.
You shouldn't have to do everything yourself to run a successful business.
We help business owners identify staffing needs, delegate responsibilities, improve team communication, and build the structure necessary for a business to grow without becoming increasingly dependent on its owner.
From recruiting virtual assistants to developing repeatable processes, our goal is to help you build a team that supports your mission and gives you more freedom to lead.
Our People & Team Development Services:
- Virtual Assistant Recruiting & Onboarding
- Hiring & Talent Acquisition Support
- Job Description Development
- Candidate Screening & Interview Support
- Employee Onboarding & Training
- Leadership & Team Consulting
- Team Communication & Accountability
- Standard Operating Procedure (SOP) Development
- Delegation & Workflow Development
- Marketing Training & Team Development
05 / 05
Technology, AI & Automation
Work Smarter. Simplify Operations. Make Better Use of Technology.
Technology should make running your business easier, not more complicated.
We help businesses identify practical ways to use artificial intelligence, automation, and connected systems to reduce repetitive work, improve consistency, and give their teams more time to focus on meaningful responsibilities.
Our approach is intentional. We don't recommend technology simply because it's new. We recommend solutions that solve real problems and support your business goals.
Our Technology, AI & Automation Services:
- AI Integration & Business Automation
- AI Strategy & Implementation
- Workflow & Process Automation
- Marketing Technology Integration
- CRM & Software Integrations
- AI Training & Team Education
- Automated Customer Communication
- Business Process Optimization
Not Sure Where to Start?
You Don't Need More Services. You Need the Right Solutions.
What happens on the call
- 01
We Listen
You talk directly with Matthew about your business, your goals, and where God is leading you.
Free, no-pressure call - 02
We Pray & Plan
We look at the whole picture and pray over the right direction for your business.
Talk directly with Matthew - 03
You Walk Away With a Next Step
Leave with at least one clear step toward the results you’re looking for.
Receive immediate value
Every business is different. What works for one company may not be what another needs.
That's why we take time to understand your business, your challenges, your goals, and the people who depend on you before recommending a direction.
Sometimes the answer is better marketing. Other times it's improving your sales process, hiring the right person, simplifying operations, or making a difficult strategic decision.
Whatever the challenge, our commitment remains the same: to serve you with integrity, offer honest guidance, and help you make decisions that move your business forward.
Serving kingdom-building businesses nationwide.
The Goal Is Always the Same
Regardless of which services your custom campaign includes, the ultimate goal never changes: to help you boldly communicate your values, attract clients who appreciate what you do and stand for, and build a business that makes Kingdom impact while generating sustainable ROI.
We’re here to help you close the gap between where you are now and where God is calling you to go.
in the Marketplace
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Reviews
Real Google reviews, quoted exactly
We do our absolute best for our client's because they ...
- Operate with unwavering integrity even when it’s challenging
- Serve customers with genuine love and excellence
- Treat employees like family
- Use success as a platform for Kingdom impact
- Focus on building something that matters
Working with Matthew and his team at Lead by Example Marketing has been a wonderful experience! They are all extremely talented, very responsive to requests and timelines, and have helped us create a much stronger website and SEO presence. They love Jesus and exemplify Him in their work and interactions. I would highly recommend working with Lead by Example if you are looking for a marketing partner!
Lead By Example Marketing did an outstanding job redesigning our company website. Matthew and his team were professional, responsive, and communicated clearly throughout the entire process.
The pre-launch review page made it easy for our team to provide feedback and ensure everything was exactly right before going live.
Most importantly, they truly cared about our success and felt like an extension of our team. I highly recommend Lead By Example Marketing for website and marketing services. We're extremely pleased with the final result.
My husband and I own a small business and wanted to update our website and we looked no further than Lead By Example marketing. From start to finish, the process was seamless. Matthew and his team clearly communicated each step of the process and gave feedback and suggestions while supporting our vision. The process took time and effort but the finished product is well worth it! After creating and managing our own website for nearly three years, it is refreshing to have a professional website that clearly articulates and depicts our company's purpose. Thank you, Matthew and team for your excellent work.
Working with Matthew was a great experience from start to finish. As a small business owner, we wanted a website that truly reflected who we are at Classic Shine and the services we provide. He took the time to listen to our ideas, understand our business, and create a website that exceeded our expectations.
What impressed us most was their responsiveness and willingness to make adjustments along the way. They were very patient and genuinely cared about getting everything right. The finished website looks clean, modern, and represents our brand exactly the way we envisioned it.
I highly recommend them to anyone looking for a website company that delivers excellent results and outstanding customer service. Thank you for helping bring our vision to life!
We recently partnered with Matthew and his team at Lead By Example to create a brand new website. We are extremely pleased with the final result, as well as, the experience working with Matthew. He listened to what we wanted and executed all tasks and changes in a timely manner. I appreciate his attention to detail and his kind push back when he felt like something needed to remain the same.
“Whatever you do, work heartily, as for the Lord.”
Colossians 3:23