You team up
with us and we help
you grow and thrive

We believe in honoring God in all that we do, so when you team up with us, you get a team who operates in integrity with your best interests in our hearts.

At LEAD BY EXAMPLE marketing, we receive our greatest satisfaction when we utilize our gifts to help you experience meaningful growth and impact.

Meet the owner

Hi, I am
Matthew Roda

I am a man of God; I love my family and my purpose is to lead by example and lift others up.  

I feel extremely blessed because LEAD BY EXAMPLE marketing allows me to live my purpose, honor God’s calling for my life and live my dream.

I’ve been studying marketing and refining my skills for almost 20 years and have successfully owned and operated a marketing company for about 15 of those years.  We continue to deliver positive ROI and meaningful growth for business owners just like you.

My commitment to you is to make sure our marketing solutions put more money in your bank account and that working with us simply feels good to you.

God has blessed my life in plentiful ways, so I feel it’s my calling to help as many people as I can.

When you team up with my company, we will do everything in our power to help you get from where you are today to where you want to be tomorrow, so you can live your life to the fullest.

Matthew Roda and his family posing for family portraits in an open flower field
Buffalo bull standing in snowstorm

Mission

We are on a mission to harness the power of business for the greater good.

At LEAD BY EXAMPLE, marketing is more than just a service we provide, it’s our divine calling — a calling to harness the power of business for the greater good and to leave a meaningful imprint on the hearts and minds of everyone we serve.

Vision

To use our marketing skills to make the world a better place.

We lead with faith, integrity and a commitment to heart-centered service and strive to build a brighter future by teaming up with companies who share these values.  At LEAD BY EXAMPLE marketing, we are not your average agency — we are the torchbearers for a new era of business — one where success is measured not only in profits, but also in the positive impact we make on the world and the lives we touch.

Our KING core values define who we are and why we do what we do. They keep us in alignment with our highest purpose.

Core value 01

Kindness

We love God and we love our families, and because we are on this earth to shine our light, we understand how important it is to treat everyone with kindness.  Extending kindness to others is not always easy, but it is always the right thing to do.  In every conversation, in every interaction, in every thought, we do our best to operate from a space of kindness. 

Core Value 02

Integrity

We believe we must always do the right thing, whether or not someone is watching.  Having a strong adherence to God’s will develops a level of trust that is unwavering, regardless of the circumstances.  We hold honesty, accountability, reliability, transparency and ethics in the highest regards.  Integrity is a must when it comes to leading by example.

Core value 03

Noteworthy

We seek to make a positive difference with our limited time on this earth, so how we conduct our business is intended to be remarkable and memorable.  Our goal is to be a significant force for good, so we can help fulfill God’s mission for us.  From the way we speak to you, to the way we provide our solutions, we want to be remembered for how we made you feel.

Core value 04

Generosity

We feel blessed by how generous God has been in our lives, so we strive to give to others as He has given to us.  Whether it’s time, money, understanding or care, we do everything in our power to help as many people as possible, as often as possible.  There’s no shortage of love in our hearts, so no matter how much we sacrifice for others, we will always be complete.

Our Company Logo

Why the
American Bison

The American Bison represents unyielding strength and resilience, the ability to withstand the test of time and is a powerful force of nature that can overcome any adversity in front of it.

Bison will turn into a snow storm rather than drifting with the wind because they instinctively know that walking into the storm will get them out of the harsh weather quicker.

The qualities of the American Bison exemplify who we are and the business owners we team up with.

Lead By Example

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